'Branding' is the cohesive visual representation (identity) an entity develops to distinguish itself in the marketplace. 'Branding' includes creation of ID marks (logos/logotypes), establishes typography, color palette an assortment of supporting visual elements, iconography and promotional materials that are used to communicate entity values, purpose and personality.

100% from-the-ground-up custom web design is an expensive proposition. We don’t do that. h[c] website projects make tools for entities benefiting from an intentionally produced online presence.